Resume

Key
Achievements

Award-Winning Campaigns: Developed and led the McDonald’s Famous Orders Meal with Travis Scott earning industry recognition for innovation and market impact.
Crisis Communication Leadership: Successfully navigated crisis management efforts for 818 Tequila, McDonald’s, and General Motors, minimizing brand risk and controlling media narratives during high-pressure situations.
High-Impact Launches: Oversaw multiple high-profile launches, including Squeeze by Drybar and Chevrolet Traverse, driving significant media coverage and consumer engagement within target demographics.

2023 - 2024

Hydrafacial / BeautyHealth

Managed and collaborated with agency partners to secure 1,000+ media placements in top-tier national and regional

publications, enhancing brand visibility and engagement.
Increased brand awareness by 33% by developing comprehensive media strategies, press releases, PR plans, briefing documents, and event briefs.
Enhanced global team strategy, collaborating across Asia, Australia, Europe, and the Americas.
Spearheaded 12 monthly performance reports, influencing C-suite strategies across 4 global regions.
Fostered and maintained a network of media contacts, resulting in frequent and meaningful press coverage for brand initiatives.

2017 - 2023

The Narrative Group / We Are Social

Directed PR strategy and day-to-day operations for 9 clients, collaborating with 5 cross-functional teams—including creative, social media, influencer, partnerships, and legal—to deliver high-impact campaigns and drive significant brand awareness.
Managed an annual account budget of $10 million, overseeing global campaigns.
Increased campaign effectiveness by 15% through comprehensive analysis of 50 performance metrics.
Mentored and trained a team of 3 direct reports across PR and marketing functions, fostering skill development and improving team performance.
Identified and led new business growth opportunities, contributing to 20% revenue growth within the agency.

2016 - 2017

Dunn Pellier Media

Secured coverage in 500+ national outlets, increasing brand exposure by 24% for wellness clients.
Developed media plans for 7 product launches.
Boosted brand experience and media engagement by managing logistics for 5 client events.

2009 - 2013

Bachelor's of Arts, Communication Studies

Social Media: TikTok, Instagram, Threads, LinkedIn, YouTube, Pinterest, X
PR & Influencer Tools: Cision, Meltwater, Muck Rack, Traackr, Tribe, SOS Media Queries (formerly HARO), Google Analytics
Creative & Content Tools: Photoshop, Premiere, InDesign, Canva, CapCut
Project Management & Collaboration: Microsoft Office, Google Workspace, Monday.com, Asana